OUR CLIENTS
CleanEarth
renewable energy
The environmental case for renewable energy is no longer in question. The challenge for CleanEarth is to make the business case equally compelling - to convince UK companies that wind and solar power can benefit their bottom line as well as combat global warming.
We've worked with them to get that message across to everyone from local print-shops to multi-national brewing giants. And to establish CleanEarth as an authority in the renewables sector.
It’s a complex and constantly-evolving marketplace. Government policy, grid infrastructure, planning regulations, energy distribution costs, subsidies and incentives (or the lack of them) – these are just some of the moving parts.
A large part of our job is to make this look simple and easy to understand. To make CleanEarth the go-to renewable energy company for any business that wants to know more about solar or wind power.
So far they’ve installed close to 100 megawatts of renewable generating capacity, saving around 50,000 tonnes of carbon emissions annually, while helping hundreds of businesses reduce their energy bills.
Waste Knot
surplus veg rescue
A staggering 7% of what’s grown on British farms never makes it to a plate. That’s three million tonnes – and a billion pound’s worth – of goodness going to waste.
For Jess Latchford this was a crime against nature. So she founded Waste Knot to create a new route to market for all that surplus fruit and veg.
Working with farmers at the growing end, and caterers and restaurants at the feeding end, Waste Knot is not just shifting product. It’s also changing attitudes. It’s introducing farmers to new ways of getting the most from their crops, and encouraging chefs to reconnect with nature’s seasonal cycles.
Fuelled by Jess’s passion and persistence, Waste Knot grew quickly to the point where its simple initial premise had opened up multiple possibilities for development. That’s where we got involved.
We helped identify where Waste Knot could have the greatest impact – and therefore where the effort should be concentrated. We worked on a clear articulation of the proposition, with different slants for different stakeholders. And we brought in one of our design partners to develop the brand’s visual identity, along with guidelines to keep it on the straight and narrow.
As Waste Knot grows and evolves, we’re there to provide a commercial perspective that can be elusive from within the company. Candid and impartial, our job is to make sure Jess and Waste Knot can maintain momentum and growth. Because we all need them to succeed.
Ecovision
solar power
Established in 2010, at the start of the UK’s first solar energy boom, Ecovision Asset Management (as they then were) began as an installer of solar panels on domestic rooftops. As their business and the sector evolved, they found the biggest opportunities were not in installation, but in managing and maintaining solar assets for their owners.
More recently the economics of solar shifted again, and Ecovision saw new prospects in their original line of work. They also reckoned it was time to revisit their brand identity, which had been created in a bit of a hurry more than decade earlier.
For the re-brand, everything was fair game except for the name: brand positioning, values, logo, colourways, typography, imagery, tone of voice, digital and printed collateral design. All of it.
The objectives were to deliver stronger differentiation in a crowded marketplace, and bring greater focus and coherence to the service offering. The result was a visual and tonal reinvention, and a refocusing of the business and brand on customer service as the primary driver.
In parallel with this, we developed a marketing strategy to capitalise on both the re-brand and the relaunch of Ecovision’s installation business, and oversaw the production of a new website as the cornerstone of their future comms activity.
Strengths Unleashed
better leaders for a better world
‘Purpose’ has been a business buzzword for a while now, but not many organisations embrace the idea as fully as Strengths Unleashed does.
The company’s founder, Andrew Dyckhoff, has long believed that businesses can – and should – be a force for good in society. He’s also adamant that success for people and organisations is dependent on the quality of their leadership, and their ability to release untapped potential.
The staff and partners at Strengths Unleashed share this drive, because they believe better leadership will create a better world. We got involved shortly after the company’s inception and totally bought into the ethos, and to the collaborative, community spirit.
Our primary task was to take the name and an embryonic logo and turn them into a complete brand identity. And then work out how to articulate a highly complex product offering and value proposition in a way that people could readily grasp.
The objectives were both pragmatic (look coherent across all the assets) and creative (achieve recognition, resonate with the target audience, trigger an emotional response).
The result was a brand identity that made Strengths Unleashed look like an established player rather than a start-up from day one. We continue to be involved in ad hoc marketing consultancy, and day-to-day on business development and coaching delivery, through Jacqui’s role as a Strengths Unleashed Partner.